Through the PIA Branding Program, PIA provides a growing collection of advertising and marketing support materials to PIA members. This includes print and radio advertisements, in both English and Spanish. PIA also publishes the annual Agency Marketing Guide to assist members in planning their marketing efforts. PIA provides these items at no cost to its members.

Not a PIA member yet? What are you waiting for? Learn how to become a PIA member so you can get on board the PIA Branding Program.

Important Announcement

PIA National and the PIA Branding Program have announced the formation of a groundbreaking partnership with cutting-edge Internet marketing firm Agoragate that will enable participating agents to dramatically increase their visibility online, positioning them as the “Local Insurance Hero” in their communities when people search the web for insurance. Press Release ..Learn More

Print Advertisements

PIA has a collection of print advertisements that PIA members can run in local publications, customized with their agency logo and contact information and (optionally) a company logo. Most of these ads are available in both English and Spanish. Ads can also be printed for use as flyers or as inserts in publications. Ads are available in a variety of sizes, in color as well as black and white. To use the ads, simply download our high-resolution PDF files and send them to your publication or printer who can add your logo and contact information.

Preview the English print ads

Preview the Spanish print ads

Download the high-resolution PDF files

FAQ for Print Ads

Radio Advertisements

PIA has recorded a series of English and Spanish radio ads for PIA member agencies to tag with their contact information. Preview them below. When you're ready, simply download the broadcast-quality MP3 files and send them to your local radio station where their voice-over professional can add your agency information.

Download the broadcast-quality MP3 files

FAQ for Radio Ads

Radio Advertising Primer for New Radio Advertisers

PIA National Agency Marketing Guide

Each summer PIA publishes a new edition of the annual PIA National Agency Marketing Guide. This print/digital publication contains hands-on marketing advice from some of the insurance industry’s premier experts. It is a must-read commentary on what is working for agents in today’s marketplace, with numerous examples from real agents who are experiencing success.

Read past editions of the PIA National Agency Marketing Guide

Contact Information

Have a question about the PIA Branding Program? Contact Alexi Papandon at alexipa@pianet.org or (703) 518-1353.

Learn more about PIA's tagline, Local Agents Serving Main Street America.^SM

2013 Pinnacle Partners

Pinnacle Partners are the PIA Branding Program's highest level of sponsors.

Pinnacle Partners demonstrate their commitment to the independent agency distribution system and financially support the development of new marketing tools which are made available to PIA members through the PIA Branding Program.

• Bankers Insurance Group
• Encompass Insurance
• Erie Insurance
• Harleysville Insurance
• Progressive Insurance
• QBE the Americas
• State Auto Group
• The Hartford
• The Motorists Insurance Group

To learn more about becoming a Pinnacle Partner, please contact us at piabrandingprogram@pianet.org.

Company Sponsors

Basic sponsorship of the PIA Branding Program is a great way to show your company's support for your PIA member agents. As an official sponsor, all we ask is that you help us promote the use of our marketing materials to your PIA member appointed agents.

Basic sponsorships are free. If your company has a cooperative advertising program, we hope you'll allow your PIA agents who qualify to use their co-op dollars on some of the PIA Branding Program ads and other marketing materials.

To learn more about becoming a PIA Branding Program sponsor, please contact us at piabrandingprogram@pianet.org.

• Adirondack Insurance
• AIG Agency Auto*
• Allegany Co-op Insurance Company
• American Commerce Insurance Company*
• Associated Mutual Insurance Cooperative
• Austin Mutual Insurance Company
• Auto-Owners Insurance Company*
• Bankers Insurance Group
• Brooks Insurance Group
• Celina Insurance Group*
• Central Insurance Companies*
• Chautauqua Patrons Insurance Company
• Columbia Insurance Group*
• Cornerstone National Insurance Company
• The Cumberland Insurance Group
• Dryden Mutual Insurance Company
• Farmers Mutual Fire Insurance Co. of Salem County
• Farmers Union Mutual Insurance Company
• Finger Lakes Fire and Casualty Company
• Franklin Mutual Insurance Company
• Fremont Insurance Company
• German Mutual Insurance Company*
• GMAC Insurance Management Corp.
• Grange Insurance
• GUARD Insurance Group
• The Hanover Insurance Group
• Harleysville Insurance*
• The Hartford*
• Hastings Mutual Insurance Company
• Hermitage Insurance Company
• Home Mutual Fire Insurance Company
• The IMT Group
• Insurance House*
• Interboro Insurance Company
• Iowa Mutual Insurance Company
• Jimcor Agencies
• Kingstone Insurance Company
• Lancer Insurance Company
• Leading Insurance Group Insurance Company
• Magna Carta Companies
• Merchants Insurance Group
• Mercury Insurance Group
• MetLife Auto & Home*
• Motorists Insurance Group*
• National Security Fire and Casualty Company
• New Jersey Skylands Insurance
• North Sea Insurance Company
• Northern Neck Insurance Company*
• Northern Star Management, Inc.
• Ohio Casualty*
• Ohio Mutual Insurance Group
• Pacific Merill Assurance
• Palisades Safety and Insurance Management Corp.
• Pekin Insurance
• Penn National Insurance
• Progressive Casualty Insurance Company*
• Ramsgate Managing Insurance
• Rockford Mutual Insurance Company
• Rutgers Casualty Insurance Company
• Southern Insurance Underwriters*
• State Auto Insurance Companies*
• Sublimity Insurance Company
• Travelers
• Unitrin Specialty*
• Utica First Insurance Company
• The Western Reserve Group
• Westfield Insurance*

(*) indicates charter carrier sponsors