Make Your Agency Website the Best Agency Website
PIA Members, when you read the 2011 PIA National Agency Marketing Guide that arrived with the June/July issue of PIA Connection magazine, did it cause you to have some misgivings about your agency's website? Does your agency even have a website?
It was no accident that the Agency Marketing Guide opened up its internet marketing section with a pair of articles about insurance agency websites. For most agencies, having an attractive and functional website is the first step in successful internet marketing. A good website containing the right content helps search engines drive business to your door. It provides visitors with a way of contacting you or requesting a quote. It provides you with a home for tools and content that make your agency a valuable resource to customers and prospective customers. And it tells visitors that you're as real as the brick and mortar that your physical agency is built with.
With so much at stake when it comes to your agency website, it only makes sense to ensure your agency has a quality website that looks good and is packed with the features and functionality that will bring users in and keep them coming back for more. Of course, it also needs to be affordable.
PIA Can Help!
Through PIA's exclusive partnership with Emerald, agents can now get cutting edge web sites at special prices that PIA has negotiated with Emerald. Choose from dozens of revolutionary designs and color palettes. Our sites have been created with agents in mind. Features include:
- quote request forms
- pre-written articles
- interactive scenario calculators
- online client services to lessen the load on agency staff
- answers to frequently asked questions
- a glossary of common terms
- and much more
To see our cutting edge agency websites for yourself and get started, please visit us at www.bestagencywebsites.com.