Mark Suhr Receives PIA National Excellence in Social Media Award
SAN FRANCISCO, October 3, 2011 - Mark Suhr, a PIA member from Seward, Nebraska has received the 2011 Excellence in Social Media award from the National Association of Professional Insurance Agents (PIA). The award was presented September 24, 2011 during a ceremony in San Francisco, California held in conjunction with a national PIA board of directors meeting. The annual PIA National Excellence in Social Media Award, inaugurated in 2010, is given to honor a PIA member insurance for excellence in the use of social media in a business setting.
"Every day, PIA agencies are using social media to build their brand, and attract new customers," said PIA National Image Committee Chairman Stan Logan, who presented the award. "PIA presents the Excellence in Social Media Award to honor one of our members who is on the cutting edge of using this new technology. Social media is really just part of being a friendly neighbor in the community - a neighbor who runs the Main Street insurance agency. Mark Suhr is a successful pioneer in the use of social media to help grow his agency."
Logan noted that Suhr has taken what he calls the "community approach" to social networking. Suhr said when his agency started using Facebook, it was uncharted territory. People in his community - who were older than college-age - were just getting into it. So, his strategy was to help in the development of Facebook pages by people in his area - not just put up his own page and hope everybody joins. He said the goal is to "take care of the community, and they will take care of you."
The 2011 PIA National Excellence in Social Media Award was sponsored by the National Insurance Producer Registry (NIPR). NIPR Executive Director Maryellen Waggoner participated in the award ceremony.
Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America SM. PIA's web address is www.pianet.com.